Collaborated with teams from
A collection of projects I'm proud of that left me feeling accomplished and energized.
01 / 03
October 2024 - May 2025
Dr Reddy’s Daily Bloom
Research & Product Design
350+ observations → 8 shipped changes
16 interviews, 6-participant usability study
Designing an app to make psoriasis care and UV therapy simpler, more engaging, and easier to follow.
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02 / 03
June 2025 - November 2025
Prudential Health Insurance
Research & UX Design
2.5× organic traffic
Servicing CSAT 3.6 → 4.3
Designed a connected digital experience that makes insurance feel simple, guided, and reliable.
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Ananya
Health Insurance Assistant
03 / 03
December 2025 - January 2026
Design System for PIF
Design System Creation
80% Component Reuse
2/3 Products adopted Atlas
Collaborated with McKinsey & Company to design a scalable system for alignment across products.
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An archive of my proudest creations, from client work to personal passion projects.
/pranay/archive
Favourites
Personal
Vibe Coded
Garden
Professional
Projects I shipped professionally and built for myself
Starbucks
UX Research
VISA X HDFC
Website
RCA
Plugin
BCG
AI
Mediaware
Optimizer
McKinsey x TFI
AI
February 2026 - April 2026
Edequity Hub
An AI thinking partner for teachers. Built for Teach For India with McKinsey & Company to help Fellows analyse classroom performance, identify learning gaps, and generate differentiated lesson plans through a single chat interface.
I'm always open to new opportunities, collaborations, and connections. Whether you have a project you'd like to discuss, want to share your work, or just say hi! Feel free to reach out.
@2026 • Made with heart, hustle, and a few too many ‘just one more tweak’ moments by Pranay